Ecommerce Marketing / Enterprise Ecommerce

[Video] What is Keyword Proximity and Why is it Important?

Mitchell Harper / 1 min read

Keyword proximity is a measure of one keyword’s position in relation to the others. It’s used in search engine optimization (SEO) to create page titles which can help your online store rank highly in Google and the other search engines.

In this video I explain keyword proximity from scratch and give you real, concrete examples of how improving your keyword proximity can increase your rankings in the search engines, therefore driving more traffic to your online store. Keyword proximity is quite an advanced topic, so if you’re new to SEO then you may want to bookmark this video and come back when you’ve learned the basics.

If your online store has been around for a while and you want to improve your search rankings, an improvement to your keyword proximity might be exactly what you need to climb up the SERPs. This video is the part of our new YouTube guru channel, BigCommerceDotCom. Check it out and make sure you subscribe so you don’t miss future videos.


Mitchell Harper

Mitchell Harper

Mitch is the co-founder of Bigcommerce. He loves helping small businesses succeed through the use of simple software and regularly keynotes on topics including e-commerce, entrepreneurship, Saas and mostly importantly, how to build a great company culture. Today he runs the company alongside co-founder Eddie and our 300+ person team with offices in Sydney, San Francisco and Austin. He can be emailed at

View all posts by Mitchell Harper
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