The Kettlebell Kings success story

Jay Perkins learned about the ecommerce industry while working in sales and spending hours per day helping other business owners select the right ecommerce tools to grow their businesses.

Through hundreds of conversations, Jay noticed a pattern emerge. Many of the fastest-growing businesses he was advising were selling a niche product and had a narrow focus on the customer segments they were trying to reach.

This caused him to start brainstorming ideas to start an online store with his business partners, examining the markets of many different products. After months of research, they eventually settled on kettlebells, a type of weightlifting equipment becoming increasingly popular with the rise of high impact interval training.

Capitalizing on the rise of fitness-conscious shopping, in 2013, Jay and his partners launched Kettlebell Kings, which caters to consumers through its high-quality equipment and unique educational content.


Growing a business easily with BigCommerce

As told to BigCommerce by Jay Perkins, Owner, kettlebellkings.com

I believe innovative technology and the ability to adapt quickly are incredibly advantageous for an ecommerce business.

I compare BigCommerce to LeBron James. BigCommerce does a lot of things really well, like provide great site loading times, easy checkout, URL structure, and built-in SEO tools. LeBron shoots well, he can defend, and is one of the best athletes of all time. BigCommerce is the LeBron of ecommerce platforms.

When you can create a great experience for people who visit your online store because of the technology you’re using, you have an outsized opportunity to grow your market share and stand out from the competition.

When you can create a great experience for people who visit your online store because of the technology you’re using, you have an outsized opportunity to grow your market share and stand out from the competition.
Jay Perkins, Owner, kettlebellkings.com

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