Mountain Crest Gardens attributes its success to its niche market.
The family-owned and operated company, located in northern California, began growing and selling succulent plants in the mid-1990s.
Matts Jopson joined his father in the company’s retail arm after graduating college with a degree in computer science, a minor in business management and digital arts. At the time, Mountain Crest Gardens was a three-person operation that barely broke even most years.
However, five years ago, business started to take off, and the company realized it needed an ecommerce platform that would offer a positive customer experience and facilitate continued growth.
As told to BigCommerce by Matts Jopson, VP, mountaincrestgardens.com
For years, Mountain Crest Gardens operated on a clunky, open-source interface called OS Commerce. In 2012, we decided to relaunch the whole website from scratch.
At the time, I researched different ecommerce platforms, and I decided to move to Magento Go. It was fine for the first year, and sales increased slightly. By the next year, I began to see the potential growth for Mountain Crest Gardens.
In 2014, Magento Go was discontinued, and we ended up transitioning onto BigCommerce.
With BigCommerce, we soon realized it was very easy to experiment with third-party enhancements. All of the sudden we had access to product option features that were unavailable, or incomplete, in Magento Go. BigCommerce’s templates were also modern, making it easy for us to launch with a fully-responsive mobile-ready site from day one.
It was also refreshing to work with the customer support team at BigCommerce, who we’ve found to be vastly superior to the technical resources we had access to on our prior platform.
Mountain Crest Gardens' facilities have greatly expanded since the company's growth with BigCommerce has been pretty overwhelming.
Matts Jopson, VP, mountaincrestgardens.com