Maybe you’re an ecommerce go-getter. You don’t just seize opportunities, you create them. But after you’ve optimized, automated and A/B tested everything you can think of, you may find yourself wondering if there are other ways to grow your revenue — without overburdening your team. Many merchants who have made their name in B2C online retail are recognizing there’s a second world of opportunity within their grasp. The secret? Expanding to B2B sales.
The B2B opportunity is real. It’s a market Forrester expects to be twice the size of the B2C market by 2020. Better still, with only a fraction of B2B sales currently taking place online, there’s a unique opportunity for merchants to carve their niche before the competition gets intense.
So what’s stopping you? One common reason brands hesitate to expand to B2B is the scaling issue. You might fear adding more workload to your already-strapped warehouse team — especially considering the high-volume orders B2B purchasers place.
Incorporating a Warehouse Management System (WMS) can make it much easier to expand to B2B sales without missing a beat.
There are a few key benefits of using a WMS.
If you’re already running a thriving B2C ecommerce operation and are considering adding B2B, having a good WMS is really a requirement. There are a few reasons why.
When you’re ready to get started, you don’t have to look far. Brightpearl recently launched Warewolf, our warehouse management solution to help customers streamline order processing, reduce human effort and error, get accurate inventory counts across locations, all while fully integrating with your back office.
Expanding to the B2B market is a bold move for any B2C retailer, but it’s one that will pay off handsomely if done right. Recognize the importance that automation, optimization and reporting capabilities will play in your expansion to the high-volume scale of the biz world.
Then, do your research to put the right integrated tools in place — the better the software and platforms supporting your move, the better your footing will be. With the right systems and strategies in place — combined with the ecommerce expertise you’ve already cultivated — your success in B2B sales should be both rapid and sustainable.
Brightpearl is an omnichannel retail management platform streamlining inventory management, order control and fulfilment, contact relationship management and accounting - all under one roof, delivering automation, lowering costs, and returning superior results.