Glossary

Glossary

The Ecommerce Answers glossary offers access to an excellent resource that clearly defines the most common and useful terms in the world of ecommerce. Gain a better understanding of both fundamental and complicated concepts as they relate to building a successful online store.

What is a PEST analysis?

Evaluate every factor that may influence your new business with a PEST analysis. Read More

What is geo-targeting?

Targeting advertisements to specific regions helps online merchants improve ROI. Read More

What is online reputation management for ecommerce?

Your company's online reputation can determine its success — find out how to influence it. Read More

What are 404 errors, and what do they mean for ecommerce stores?

404 error codes negatively impact user experience but can't be outright prevented. Read More

What is the Small Business Administration? Growing your business with the SBA

Find out how the SBA can help your business. Read More

What is co-marketing? Joint marketing campaigns and ecommerce

Co-marketing campaigns can help an ecommerce retailer expand their audience. Read More

What is an LLC? Online business and Limited Liability Corporations

Find out what businesses should consider registering as an LLC Read More

What is a SWOT Analysis?

Honestly assess your business and where it stands in the market with a SWOT analysis. Read More

What is astroturfing, and why your business should avoid it

This form of marketing deception can land a company in hot water. Read More

What is a SWOT Analysis, and why is it important?

A business reaching the next level is often dependent on a thorough SWOT analysis. Read More

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Glossary

BigCommerce helps growing businesses, enterprise brands, and everything in-between sell more online.