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December 8, 2020

With the Spike in Online Shopping Comes a Spike in Consumer Data. What are Retailers Doing With it?

“The pandemic has obviously accelerated the tectonic shift of offline retailing to online retailing,” Russ Klein, chief commercial officer with BigCommerce, an e-commerce platform, told NBC News. “What is really clear is that it’s no longer acceptable for an offline retailer to rely solely on brick-and-mortar and it has forced retailers to recognize the value and necessity of using data.”

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