Glossary

The Ecommerce Answers glossary offers access to an excellent resource that clearly defines the most common and useful terms in the world of ecommerce. Gain a better understanding of both fundamental and complicated concepts as they relate to building a successful online store.
Fair-useFair-use

What is fair use, and why is it important?

Imagine that there is a striking image that perfectly encapsulates your brand. Unfortunately, the image is copyrighted. What portion of the image can you use without incurring a legal liability? The answer falls within the rules of fair use. Read More

Minimum-viable-productMinimum-viable-product

What is minimum viable product?

Popularized by the lean startup movement, minimum viable product helps a team gather the greatest amount of insight about consumers while using the least amount of resources. Read More

customer-attritioncustomer-attrition

What is customer attrition?

Customer attrition - also known as customer churn, turnover, or defection - is when clients or customers end their relationship with a company. Read More

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