What is Ecommerce Localization?

Ecommerce localization is adapting your online store to the language and culture of your target market. This means more than just translating your website into a foreign language. It also involves understanding the customs and expectations of your target audience so that you can offer a seamless and enjoyable shopping experience.

In addition, ecommerce localization includes optimizing your website for search engines in your target market. This is important because people in different countries use different search engines and have other search habits.

Therefore, to be visible to your target market, you must ensure that your website is optimized for the right search engines.

Why You Should Do It

There are several reasons why you should use localization for ecommerce, regardless of the cost to your ecommerce business. Let's look at a few of them.

1. Expand your business.

First, it will help you expand your business by opening up new markets. For example, if you only sell in your home country, you limit your potential customer base to a small group of people.

But if you sell in multiple countries, you can reach a much larger audience and increase sales. In addition, by selling in various countries, you can hedge your bets against any particular country's economic downturns.

For example, if there is an economic recession in your home country, you may see a decrease in sales. But if you are also selling in other countries, you may find that your sales remain steady or even increase as people in other countries continue to buy your products.

2. Increase your sales.

Localization can help you to increase your sales. This is because when people shop online, they are more likely to buy from a website that is in their language and offers a familiar shopping experience.

While you may get some sales from English-speaking customers willing to shop on an English-language website, you will get many more sales if you offer a localized shopping experience.

According to James Crawford, Co-Founder of DealDrop, "Increasing sales is the number one reason why ecommerce businesses should localize their sites."

3. Improve brand recognition.

One of the best things about localization is that it can help improve brand recognition in your target market. This is because when people see your website in their language, they will be more likely to trust your brand and consider you a credible source.

This is especially true if you sell in a country where English is not the primary language. In these markets, it is essential to have a localized website so that you can build trust with your potential customers.

Aaron Gray, Managing Partner of NO-BS, says, "The key with brand recognition is to make it as easy as possible for your target market to understand what you do, who you are, and why they should buy from you. If they have to work too hard to figure that out, they're likely to give up and go somewhere else."

4. Enhance the customer experience.

When people shop on a localized website, they will be able to find the products they are looking for more quickly, and they will have a better understanding of your product descriptions.

In addition, by offering customer support in the local language, you can further improve the customer experience and build loyalty with your customers.

5. Build loyalty with your customers.

Customer loyalty is paramount. When you offer a localized shopping experience, you show that you value your customers and are willing to go the extra mile to meet their needs.

This is especially important in countries where English is not the primary language. In these markets, customers will be more likely to purchase from a brand they feel is accessible and can easily communicate with.

According to Jerry Han, CMO of PrizeRebel, "By localizing your website, you are sending the message to your customers that you value their business and are willing to invest in what's important to them."

6. Reduce costs.

When you localize your website, you can use cheaper hosting providers located in your target market. In addition, you can further reduce your costs by using a local domain name and localized payment options.

By using a content management system designed for localization, you can save time and money on website development and maintenance.

7. Stay ahead of the competition.

Finally, localization can help you to stay ahead of your competition. This is because as more companies enter the global market, there will be more competition for customers.

By offering a localized shopping experience, you can differentiate yourself from your competitors and stand out in the crowd.

The Final Word

In conclusion, localization is a great way to expand your business, increase sales and build brand recognition. It can also help you to enhance the customer experience, build loyalty with your customers and reduce costs.

Finally, localization can help you to stay ahead of the competition. As you improve your ecommerce localization efforts, you will be able to reap all of these benefits and more.