BigCommerce helps growing businesses, enterprise brands, and everything in-between sell more online.

What is Merchandising?

Merchandising refers to any nonverbal techniques employed by businesses to advertise and market their goods in-store or online. This covers the design of your online store, the goods you decide to sell, how you display them and even your price policy.

Retailers employ merchandising in their spaces to develop their brand identity, enhance customer satisfaction and increase revenue.

When a potential customer visits your store, merchandising refers to everything you do to advertise and sell your products. When we discuss custom merchandise, we refer to products that may be purchased.

Because the sales process frequently begins with the eyes, merchandising normally involves displaying things in an aesthetically pleasing way in an effort to encourage sales. This means having a neat and clear design with a smooth customer experience.

Why Should You Merchandise?

Clear pricing, neat displays and clever merchandising techniques all increase customer engagement and product exposure, boosting sales.

Additionally, advertising specials or sales will attract clients to your store by tempting them with savings. Sales promotions make consumers feel compelled to act quickly to take advantage of sales that are only available for a short period of time.

Merchandising also builds your brand identity that your customers can relate to. Creating your own merchandise is a great way to build customer loyalty and increase exposure.

The Benefits of Merchandising

  • Higher sales: Products sell more quickly when they are simple to find, accessible to customers, aesthetically displayed and competitively priced.

  • **Higher customer satisfaction:**Keeping your store layout fresh is a good way to keep customers engaged and interested to keep going through your products.

  • Higher customer loyalty: Customers may become more loyal to your brand if your merchandising is consistent and conveys a strong brand identity. Customers are more likely to feel a connection to your store and are more inclined to spend money with you as compared to your competitors.

Merchandising Strategies You Can Follow to Boost Sales

  • Share your story: Your homepage will be where clients form their initial opinion of your company, just like the window display on your storefront. Make sure yours communicates the story of your business and encourages site visitors to learn more about it.

  • Clean design: To allow visitors to concentrate on the products, your online store should be streamlined with very few sidebars, flashing text and moving elements. Your online store should be easy to use and uncomplicated.

  • **Simple navigation:**Excellent in-store merchandising makes it simple for customers to find what they're looking for. Online customers should also be able to access products quickly with menu bars indicating different product categories and a search option with the ability to categorize and filter items.

  • Streamlined path to purchase: Too many stages in the checkout process cause carts to be abandoned, just as customers in-store may leave if the checkout queue is too lengthy. Make this process as simple as possible and include a progress bar at the top showing how many steps customers may anticipate during the checkout process.

  • Provide many product images **for your online store:**Give buyers peace of mind by providing a lot of product images. This will increase consumer confidence and help them feel more comfortable about their purchases.

  • Offer a membership to customers: Allow customers to create an account with you in order to reward their loyalty, organize their purchasing history and keep in touch with them on a regular basis.

The Final Word

Merchandising will determine several things, including how you use your space, your pricing plans, your display methods, the products you choose and much more.

Additionally, effective merchandising decisions will promote sales while defining your brand identity and customer experience.

Understanding how merchandising functions will enable you to design a stunning store. Entice customers to spend money, return repeatedly and become your brand ambassadors.

Merchandising is at the core of your store and your customer experiences. Create custom merchandise and T-shirt prints with your store's logo and sell them to customers who want to feel part of your brand.

BigCommerce helps growing businesses, enterprise brands, and everything in-between sell more online.

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