Industrial procurement has reached a tipping point. More than 60% of buyers now purchase online, and digital channels account for nearly a third of all purchases. But speed and convenience alone aren’t enough. Buyers want seamless, end-to-end experiences that mirror the best of B2C ecommerce.



This report reveals:



• The rise of omnichannel ordering: from websites to apps, text, and punchout systems
• Why real-time inventory, personalised pricing, and accurate product data are non-negotiable
• How distributors can turn hesitant buyers into digital adopters
• Where buyers are turning when traditional distributors fall short, including Amazon and online-only competitors