To be free as a bird with BigCommerce
Once the decision was made to move away from its bespoke ecommerce platform, Birdsnest’s search ultimately came down to two providers: BigCommerce and Shopify.
“We work closely with other Australian ecommerce companies, and we take a lot of stock from their recommendations. BigCommerce had great recommendations among those companies that were similar to us, so that helped make our decision,” Marg said.
BigCommerce also passed “the list” test proving it to be the best solution for Birdsnest. “We had this long, long list of user stories, like ‘As a marketer, I want to be able to do this thing.’ BigCommerce had the most solutions,” Marg commented. “And, we felt like BigCommerce’s customer service and the vibe of the company were well matched to us.”
What also matches well to Birdsnest is the plug-and-play app functionality BigCommerce provides. It’s the Birdsnest’s way to customise basically everything it does, but it found using BigCommerce’s vetted apps a simple solution to acquire the functionality it desired.
“There are lots of apps and integrations we have just been able to plug in and leverage, or they are native to the platform. BigCommerce’s abandoned cart emails have been very easy to use, and the APIs are great — fun in fact,” Marg said.
In August (2022), Birdsnest began selling preloved clothing on its website thanks to the use of APIs and updates to its product information management (PIM) solution. Now, the retailer is able to use a single database for all its imagery and product information and have it available for two separate feeds for both new and “rehatched” items.
“This has been a really fun innovation for us,” Marg stated. “We’re able to send two versions of the product to BigCommerce, and it's all navigable through the main navigation, and customers can check out with both new and preloved items through the cart as normal.”
While its in-house developers supported the integration to Birdsnest’s back end, Moustache Republic, a BigCommerce Elite Partner agency, directed its attention to the front end, integrating the PIM and custom wishlist into BigCommerce. The agency also played a major role in developing its store credit app.
Swym accesses all of Birdsnest’s inventory to provide shoppers back in-stock notifications.
Shogun Page Builder drives the homepage and the majority of Birdsnest’s content pages.
Zendesk manages all customer service interactions.
- Product Information Management (PIM)
- Category Page Merchandising
- Customer Relationship Management (CRM)
- Solutions Architect
- Customer Success Manager
“We work closely with other Australian ecommerce companies, and we take a lot of stock from their recommendations. BigCommerce had great recommendations among those companies that were similar to us, so that helped make our decision.”
Ecommerce Projects Bird, Birdsnest