High-Growth Closet London Chooses Scalable BigCommerce
For the last two and a half decades, women’s apparel brand Closet London has been designing and selling its clothing in the heart of London, catering to a specific audience who cares more about fit and quality than the current trend du jour. The brand offers a variety of dresses for various occasions, all modest and brightly colored and patterned – and its customers absolutely love it all. Over the years, Closet London has garnered a 4.5/5 rating on Trustpilot for its excellent customer service, and its international customers have grown to 40% of its total consumer base.
As the company grew both in popularity and scale, so did its back-end operations. The Closet London team found it increasingly difficult to manage the day-to-day of its website, which involved tedious manual processes including creating promotions and price amendments across its catalogue, using its current tools.
Everyone recognized that, in order to maintain the growth its customers were hungry for, it was time for a change.
Closet London hired an RFP consultant who recommended BigCommerce. The company also considered Magento and Shopify as well, but after reviewing all three ecommerce platforms, Closet London felt BigCommerce was easier to use, robust enough to handle different types of promotions, more flexible, and had a greater ability to schedule content changes. With that, Closet London moved its store to BigCommerce in the spring of 2019.