The NaturallyCurly Success Story
NaturallyCurly is a content + commerce brand that focuses on products and services for those with, you guessed it, curly hair. They even have a best-selling beauty book on the market.
When the brand was recently purchased by a parent company, the company shifted into growth mode, and they’ve been scaling up their operations since.
But in order to do that successfully, they needed to find a way to sync their BigCommerce orders with the parent company’s ERP systems.
They worked with the agency, arizon.digital, to build a cloud integration solution that, using the extensive set of BigCommerce APIs, seamlessly connected the eCommerce store with the warehouse system.
Arizon’s integration solution transformed and validated the order data into EDI format to allow for real-time data exchange with the warehouse system.
Ever since, they’re seeing a 65%+ increase in orders.
Switching to BigCommerce to solve system communication issues
As told to BigCommerce by Jacqueline Cheney, VP of Ecommerce, NaturallyCurly.
In the past, the tech piece was always a big hurdle for us.
We recently moved our warehouse to our parent company’s much larger facility in New York, and had struggled to find an order transmission solution.
We tried one service, but it wasn’t meeting our needs: orders were mysteriously being dropped, there were communication problems across systems, and processes could be extremely time-consuming.
We knew there had to be a better way for our sales platform to be able to communicate seamlessly with the new warehouse system.
That’s when we brought arizon.digital –– a BigCommerce partner and ecommerce agency –– on board to build a custom solution.
Within six weeks, they were able to transition us off the old system and onto their new system without any downtime. Now, we’re able to sync our ERP using EDI so that data from both systems flows seamlessly.