Definition: Google Alerts are a free notification service provided by Google that sends emails to subscribers that summarize the search activity around search terms.
Recent news articles or other web content containing a search term is included in a Google Alert. Users can set notifications to come daily, weekly, or monthly.
Consider the following ways alerts can be used to benefit an ecommerce firm:
Google alerts has the potential to overwhelm with irrelevant information if the search criteria is too broad. Here are some methods to help filter out noise from the results: