To build a truly powerful e-commerce messaging personalization strategy that not only satisfies and delights customers but also drives tangible business results, you'll need to incorporate these six essential pillars:

1. Get your data right.

2. Think relevant, real time, and right now.

3. Meet customers where they are.

4. Personalize for the customer, not the channel.

5. Use AI to make true one-to-one personalization scalable.

6. Measure your results (so you know what works).

Kaar Technologies' BigCommerce + Emarsys Plug-In unites the two platforms and gives you the power to link the essential data needed to execute truly personalized cross-channel communications that delivers meaningful one-to-one experiences to your potential, loyal and at-risk customers. Identify and target customers most likely to buy and convert, remain active and at risk of leaving your brand.

With Emarsys and BigCommerce you will be able to use AI to:

• Analyze customer data to determine critical patterns and opportunities.

• Identify the right customer segments to engage based on lifecycle.

• Deliver personalized content in real time.

• Use predictive AI to target the right customer with the right 1-to-1 message.