Consumers are spending more of their time on mobile than on any other device—yet that additional time is not resulting in increased revenue for merchants.

The Mobile Optimization Initiative brings together a diverse community of eCommerce experts and merchants with the shared goal of improving the mobile customer experience to increase revenue.

HiConversion powers the MOI by enabling merchants to create the best version of their customer experience through Collaborative Optimization, the only methodology powerful enough to close the Mobile Revenue Gap.