Ask questions. Delegate work. Empower your team with AI agents.

Merchant AI is an AI-powered platform that helps you manage and automate your ecommerce operations through natural conversation.

Create dedicated AI agents to investigate issues, analyze store data, make changes, and execute complex tasks. Give employees access to specific agents, control their permissions, and connect your agents to the business tools you already use.

Whether you need a quick answer, a detailed analysis, or a recurring automated workflow, Merchant AI handles the work while you focus on running your business.

From Questions to Delegated Work

Use Merchant AI for a quick question or hand over a complete task.

Your agents can work with products, orders, customers, inventory, promotions, and store configuration. They can gather information, execute multiple steps, and produce useful results.

For example:

• Analyze competitors, pricing, and market positioning.

• Identify slow-moving products and inventory risks.

• Find merchandising, cross-sell, and upsell opportunities.

• Audit your product catalog for SEO and content issues.

• Investigate sales performance and identify possible causes.

• Make bulk changes to products, pricing, inventory, and content.

• Generate reports, insights, and recommended actions.

Give your agents the outcome you want instead of managing every individual step.

Build Your Own AI Team

Create multiple AI agents for different business functions, workflows, or employees.

Assign employees to specific agents and control what each agent can access or modify in your BigCommerce store.

For example, you can give your marketing team an agent that works with products and promotions without granting it access to customer orders.

With dedicated agents and controlled access, you can extend AI-powered operations across your team while maintaining appropriate permission boundaries.

Connect Your Business Tools

Merchant AI goes beyond your BigCommerce store. Connect your agents to popular business platforms and automate workflows across different services.

Supported integrations include:

• Customer Engagement: Klaviyo, Mailchimp, Omnisend

• Shipping & Fulfillment: ShipStation, Shippo

• Accounting: Xero

Your agents can work with connected platforms to coordinate tasks and reduce the need to switch between different applications.

Put Complex and Recurring Work on Autopilot

Delegate tasks that take time to complete, or schedule recurring work that needs to happen regularly.

Have your agents monitor inventory, perform catalog audits, analyze performance, or execute other operational workflows automatically.

Agents can continue working on long-running tasks and deliver results when they’re ready.

Communicate With Your Agents

Interact with your AI agents through the Merchant AI interface or directly through Slack.

Agents can also send task results, notifications, and requests for input to approved email recipients, helping you stay informed even when you’re not actively using the application.

Use the AI Provider You Prefer

Merchant AI supports multiple AI providers:

• OpenAI

• Anthropic (Claude)

• Google (Gemini)

Bring your own AI API key and choose the models that best fit your needs.

Merchant AI handles the agent runtime, infrastructure, integrations, tools, and scheduling required to turn AI models into agents that can perform real business operations.