The team at SearchAuto began manufacturing truck accessories in 2004 and over the years has built a team, created and sold various brands, including Auto Customs, Ionic Automotive, Gator Covers and Havoc Off-road. In 2015 the team led the acquisition of Real Truck by Truck Hero, then ran that eCommerce department through 2018. Now our team is focused on helping other aftermarket merchants grow with the expertise we've gained over the years.

Configure required vehicle qualifiers, such as Year Make Model, and then allow other qualifiers to either be optional for category-specific filtering or further validation if needed, such as Engine, Submodel, Transmission, Drive Type, etc... Optional fitment qualifiers help improve conversion by not requiring customers to select something that isn't needed at the global level, and adds confidence at the product level when more information is necessary.

Setup custom messaging on the product page for when a product fits the selected vehicle, requires more information or if a product is a universal fit. Custom messaging can be configured to give customers the confidence or direction needed to make an informed purchase. The Fitment Table on the product page displays all applications for the particular vehicle so customers and your in-house team and quickly reference what a part does and does not fit.

Related products displayed on the PDP and Shopping Cart are filtered based on the selected vehicle so the site isn't recommending additional products that don't fit. Customers can see upsell and cross-sell products that fit their application, and are relevent to their search.