SyncWave B2B helps BigCommerce merchants build a connected supplier-retailer network without manual product uploads, inventory updates, or order forwarding.

Whether you operate as a supplier, wholesaler, retailer, dropshipper, or a combination of both, SyncWave B2B gives you the tools to manage B2B commerce relationships directly through BigCommerce.

For suppliers and wholesalers, SyncWave B2B lets you publish products to approved retail partners, control which products each retailer can access, manage retailer-specific pricing or discounts, and receive incoming orders automatically.

For retailers and dropshippers, SyncWave B2B makes it easier to discover supplier products, import them into your BigCommerce store, sell without holding inventory, and keep customers updated when fulfillment and tracking information is synced back.

SyncWave B2B is built to reduce manual work, improve product data accuracy, prevent inventory mismatches, and create a smoother workflow between connected suppliers and retailers.

Key Benefits

• Build a connected B2B supplier and retailer network

• Share approved product catalogs with selected partners

• Import supplier products into a BigCommerce store

• Sync product data, variants, images, SKUs, and inventory

• Manage retailer-specific pricing and discounts

• Automatically forward orders to the supplier for fulfillment

• Sync fulfillment and tracking updates back to the retailer store

• Operate as a supplier, retailer, or both from one connected workflow

Use Cases

• Suppliers who want to let approved retailers sell their products

• Wholesalers managing private retail partner relationships

• Retailers who want to add supplier products without holding inventory

• Dropshipping businesses that need automated order forwarding

• B2B merchants that need product, inventory, and tracking sync between stores

• Businesses operating as both supplier and retailer