Why Arizon Digital Is All-In on Catalyst for Ecommerce Storefronts

Arizon Digital was founded by two former IBM consultants with a mission to bring enterprise-level digital transformation to mid-market ecommerce. With deep roots in management consulting and digital strategy, the agency now helps B2B and B2C brands solve complex business challenges through modern technology.

One of the key drivers behind their client success? Catalyst, BigCommerce’s composable storefront framework, which enables Arizon Digital to build lightning-fast, scalable storefronts — without compromising flexibility or performance.

In this short video, Gopal Chandrasekaran, co-founder of Arizon Digital, shares how his team is using Catalyst and Makeswift to build high-performance ecommerce storefronts, improve content workflows, and help clients modernize their ecommerce stack.

High performance is now a baseline

For Arizon Digital site performance has shifted from a value-add to a baseline requirement.

In today’s ecommerce environment, buyers don’t wait — whether they’re B2B procurement teams or everyday consumers. That means every storefront needs to be fast, flexible, and easy to maintain. 

Catalyst provides that foundation, offering a modern tech stack powered by Next.js, GraphQL, and headless infrastructure that integrates seamlessly with BigCommerce’s backend.

Launching faster with more flexibility

Since adopting Catalyst, Arizon Digital has launched multiple client sites, including CutsMetal, Quality Bearings, and StringOvation, with more projects underway. In one case, the team completed a full migration from Blueprint to Catalyst in under a month.

Catalyst’s component-based architecture plays a major role in this efficiency. Arizon Digital has built a growing library of reusable components that accelerate development and allow for consistent quality across projects — often reducing costs for merchants in the process.

Supporting merchant agility with Makeswift

Alongside Catalyst, Arizon Digital implements Makeswift — a visual editor that empowers non-technical teams to manage content and launch updates without relying on developers.

For brands that run frequent promotions, seasonal merchandising, or multiple product lines, Makeswift makes day-to-day content updates seamless. Even when the underlying components are custom-built, marketers can visually edit pages in a clean, intuitive interface.

This capability has become a cornerstone of Arizon Digital’s value proposition, especially for clients who want more control over their storefronts post-launch.

“The biggest day-to-day challenge for merchants is content management,” said Gopal. “Makeswift makes it seamless.”

Catalyst delivers real results

Across its Catalyst builds, Arizon Digital has consistently seen 3–5x improvements in site performance along with higher Core Web Vitals scores and smoother user experiences.

But performance is only part of the story. Catalyst and Makeswift are also delivering real operational value by reducing bottlenecks, accelerating launches, and enabling clients to work more independently.

These improvements help brands stay agile in a fast-changing ecommerce landscape.

Evolving the frontend mindset

Before Catalyst, creating fast, dynamic storefronts required heavy customization and development work. Now, with built-in tools like server-side rendering, caching, and dynamic data capabilities, Arizon Digital can build high-end experiences more efficiently than ever.

Their internal libraries of reusable components continue to grow, giving the agency a competitive advantage — and their clients a faster path to market.

Why Arizon Digital recommends Catalyst to other agencies

Arizon Digital has made Catalyst a core part of its development strategy, training internal teams, onboarding new developers, and actively extending its build library to meet demand.

While early adoption comes with some learning, the results have validated the investment.

“We’ve seen the results and so have our clients,” Gopal said. “This is a good framework, and it’s only going to get better.”

For agencies looking to modernize their frontend approach or reduce technical debt, Arizon Digital sees Catalyst as a future-ready solution worth adopting now.

The final word

Arizon Digital has seen significant evolution in Catalyst over the past year, with regular improvements to features, performance, and flexibility. Looking ahead, they expect continued investments in API coverage, developer experience, and tools that empower partners to build faster.

“What we see today is already a huge improvement from where it started,” Gopal said.

For Arizon Digital, that evolution translates into better outcomes for every merchant — and a stronger foundation for scaling their business.