The Future of Commerce Starts Here: 5 Reasons to Attend Commerce Live 2026

Commerce is moving fast.

Customer expectations are rising. Technology cycles are shrinking. AI is reshaping how brands operate. What worked last year won’t necessarily win next year.

Commerce Live 2026 is built for this moment.

Formerly known as BigSummit, this event has evolved alongside our brand. Now that BigCommerce, Feedonomics, and Makeswift live together under Commerce, we’ve reimagined the experience to reflect the full power of our ecosystem. One brand. One vision. One event designed to show how it all connects.

Commerce Live isn’t just a conference. It’s where strategy meets execution, and where the future of commerce becomes tangible.

If you’re still deciding whether to attend, here are five reasons to register.

1. See the full Commerce ecosystem in action

No online brand runs on just one tool anymore. It takes a village of integrated products.

Modern brands don’t just need a commerce engine. They need flexible storefronts, seamless feed management, global expansion capabilities, AI-driven optimisation… the list goes on.

That’s a lot to manage. But Commerce Live brings it all together.

For the first time, you’ll experience how BigCommerce, Makeswift, and Feedonomics integrate to power performance across the entire customer journey.

"Commerce Live represents the next chapter of our flagship event. We’ve brought it all under one unified Commerce experience so attendees can see how our solutions work together —  not just individually —  to drive real growth.”

— Michelle Suzuki, Chief Marketing Officer, Commerce

2. Gain practical strategies you can actually apply

Inspiration is good. Implementation is where the money is.

Commerce Live is designed for operators, marketers, technologists, and leaders who need ideas they can take back to their teams and put into motion.

You’ll leave with actionable insights on:

• Scaling B2C and B2B operations

• Expanding into new markets

• Optimising performance and conversion

• Looking past the hype and actually leveraging AI

• Building flexible, modern storefront experiences

Every session, panel, and conversation is built to help you move from concept to capability — faster.

3. Connect with the people building what’s next

The real value of any live event? The people in the room.

Commerce Live gathers a powerful mix of ecommerce leaders, digital marketers, developers, agency partners, and commerce innovators. These are the practitioners navigating the same growth challenges you are, so getting together in person can unlock the conversations everyone needs to think bigger.

You’re not just attending presentations. You’re joining a community shaping what modern commerce looks like.

And when you meet the teams behind the platform — product leaders, engineers, strategists — you get direct insight into where things are headed.

“Commerce Live is where our product vision meets our customers’ ambition. It’s an opportunity to explore how commerce is evolving, and how brands can stay ahead of the curve.”

— Michael Scholz, Vice President of Product, Customer and Content Marketing, Commerce

If you want early visibility into innovation and even a chance to influence it, this is the room to be in.

4. Get ahead of what’s coming in commerce

AI isn’t a buzzword anymore. It’s infrastructure.

Automation is redefining workflows. Personalisation is becoming an expectation. Global expansion is more accessible, yet competitive, than ever.

Commerce Live 2026 focuses on what’s next, not what’s already obvious.

You’ll gain insight into emerging trends, evolving buyer behaviours, and the technology shifts reshaping the industry. More importantly, you’ll see how those trends translate into real, practical capabilities across the Commerce portfolio.

Because staying competitive isn’t about reacting to change. It’s about anticipating it.

Commerce Live is built to give you that forward-looking advantage.

5. Leave energised and ready to execute

There’s something powerful about stepping away from your day-to-day.

When you’re buried in tickets, campaigns, reporting, and roadmaps, it’s hard to think strategically. Live events like this create space to zoom out and come back sharper.

You’ll leave with:

• A clearer understanding of your commerce roadmap

• New ideas for unlocking revenue

• Stronger connections across the ecosystem

• Confidence in where the Commerce platform is headed

It’s not just about learning. It’s about momentum.

And momentum is what fuels growth.

The final word

Commerce Live 2026 marks a new era.

What began as BigSummit has evolved into something bigger — a unified Commerce event that reflects how modern brands actually grow. By bringing BigCommerce, Makeswift, and Feedonomics together under one brand and one experience, we’ve created a conference that mirrors the way commerce itself operates: connected, dynamic, and built for scale.

The pace of change in commerce isn’t slowing down.

The brands that win will be the ones that stay informed, connected, and ready to adapt.

Commerce Live is where that preparation begins.

If you’re serious about growth in 2026 and beyond, you’ll want to register to be in this room.