Making the trade to BigCommerce
Bohemian Traders officially launched on BigCommerce in 2015, bypassing Shopify for a platform it considered to be more stable, flexible and able to scale with the company.
“BigCommerce is a platform that lets developers build whatever they want. We can build customized solutions and plug them straight in with really strong APIs that create a lot of scope for brands like us. And strong APIs and integrations enable us to extend functionality beyond the platform,” said Berlach.
Several app integrations help Bohemian Traders get the most from the platform while enhancing the customer experience. From email communications with Klaviyo to advertising shopping campaigns with Google Shopping by Sales & Orders, Bohemian Traders takes full advantage of the vetted apps found on BigCommerce’s ecommerce app marketplace.
“At the moment Klaviyo is our biggest driver of revenue. We're bringing in between 35-50% of our revenue through our mailing list,” said Berlach.
And that online revenue is coming into Bohemian Traders’ coffers through a number of top payment processors, including Braintree by PayPal, Google Pay and Apple Pay, Zip, Afterpay and Klarna.
Then there are those apps like BackOrder by GritGlobal that enable back-in-stock product planning and notification, and Rewind Backups to automatically backup business-critical store and customer data. Starshipit provides both the customer and the company order status and tracking details.
“We’ve always offered international shipping. So customers can shop with us from just about anywhere in the world. We ship to the United States, Europe and Asia on a regular basis,” Berlach said.
“Collectively, BigCommerce is part of the framework that allows us to use integrations between our DTC and wholesale channels, as well as our brick-and-mortar shops.”
David berlach Managing director, bohemian traders