The Discount Electronics Success Story
Technology has changed by leaps and bounds since Discount Electronics began more than 20 years ago. So has this business.
From selling pagers and fax machines back then to customised computers and laptops today, they’ve figured out how to evolve with their customers’ wants and needs.
They’ve figured out how to effectively adapt their business model, too.
What at one time was a 15-store operation is now largely an online business with 8 remaining brick-and-mortar locations in Texas. When they were ready to switch from their former ecommerce provider, SunShop, to a new platform, they were looking for one that was PCI compliant, scalable, and always reliable.
They landed on BigCommerce. Today, they’re seeing +150% revenue growth YoY and have a thriving online business.
Shopify and Magento didn’t meet needs
As told to BigCommerce by Rick Culleton, CEO, Discount Electronics.
When we were looking to switch to a new platform, we did our research.
We looked at Magento, but we felt it left us a little exposed. Because it’s open source, there’s no one you can go to if there’s a problem. Say there was an unexpected PCI compliance issue, for example. If we have that problem, everyone has that problem — and there’s nobody responsible to fix it. That made it a no-go.
Shopify didn’t seem scalable enough for our operation, either. We were determined to grow long-term into a big business, and we knew because of that, we wouldn’t be able to stay a Shopify customer forever.
When it came down to it, BigCommerce was the right choice. We liked that the company is based in Texas (like we are) and that it ticked all of our boxes for what we wanted and needed in an ecommerce platform.