Less focus on developing, more focus on selling
Maintaining that customer-first approach meant having the right platform to power ITS’s ecommerce backend. However, after launching a customised website on .NET in the early 2000s, ITS quickly outgrew the old technology and found themselves in need of a new and improved platform.
In their search for a new platform, ITS found that open-source solutions were too vast and complex for their business needs, while software-as-a-service (SaaS) solutions were too limiting and often geared toward smaller merchants — they needed a best-of-both-worlds, an Open SaaS solution.
Plus, with a team of both technical and non-technical users, ITS needed a platform that would allow them to focus on their main goal: growing and improving their business.
“Our team really wanted to focus on selling — that's why we're here, that's what we're good at,” said Hughes. “We want to understand our products, understand our customers and focus on them. We don't really want to deal with the minutiae of servers and keeping the lights on, keeping the technology going.”
“BigCommerce suits how we want to work by giving us the tools to effectively sell to people without worrying too much about managing the technology.”
Ecommerce and Marketing Manager, ITS