Leveraging BigCommerce’s powerful APIs.
Turning to Rusty Monkey, a creative agency based in Nottingham, Rohan found the ideal partner to help launch its new site on BigCommerce. Having previously done all of its development in-house, Rohan was able to confidently share the load with Rusty Monkey, knowing that the agency was on their side.
“Rusty Monkey enabled us to have a happy medium where there was a clear definition of who was responsible for what,” said Michael. “We were involved in a lot of the data integration, because that’s the area we know best. Whereas the more visual, customer-centric side we were happy to give to Rusty Monkey, because that's their area of expertise. It became a real collaboration on making that end-to-end work.”
And with its new site on BigCommerce, Rohan found the openness, speed, and flexibility to tailor its shopping experience specifically to its audience.
“One of the things that drew us toward BigCommerce was how open it was with its APIs,” said Michael. “We were able to get test versions of our website up and running without interacting with anyone, even a salesperson.”
As a result, the team is able to quickly make updates to the site, without being bogged down by legacy systems. Whether they’re adding or removing products, updating content, or integrating new features, the team can make site changes within seconds — a major improvement from its bespoke website.
“For me and the ecommerce team, it's the things that we can suddenly do that we couldn't do before,” said Jane. “In the long term, my team is going to have actual time to optimise a website rather than just constantly churning out admin.”
Launching a custom pickup experience on BigCommerce.
In its migration to BigCommerce, Rohan, supported by Rusty Monkey, decided to launch a custom Click and Collect — also referred to as Buy Online, Pick Up in Store (BOPIS) — experience. Using BigCommerce APIs, Rohan wanted to create a BOPIS integration that was specific to its checkout experience.
“I think we're one of the first companies in the country to get Click-and-Collect working on the One-Page Checkout on BigCommerce, and Rohan wanted a very specific type of integration,” explained Matt Burton, Creative Director at Rusty Monkey.
With a shop locator and “Delivery to Store” information displayed on its home page, Rohan makes it simple for customers to navigate the Click-and-Collect process. The shop locator map lays out the nearest shops based on your zip code or city, as well as shop details, directions, contact information, and open hours. In addition, the delivery information page clearly details each step in the pickup process, including typical wait times, pricing, and any necessary information needed during pickup.
“For me and the ecommerce team, it's the things that we can suddenly do that we couldn't do before. In the long term, my team is going to have actual time to optimise a website rather than just constantly churning out admin.”
Jane coulthardecommerce sales and marketing, rohan