Powering Real-Time B2B Integrations and Workflow Automation with Webhooks

Earlier this year, BigCommerce introduced B2B Webhooks, a highly requested capability that enables real-time automation for B2B merchants and partners. Since launch, event coverage has expanded to support more critical workflows across account management and quoting.

With B2B Webhooks, businesses can build real-time, event-driven integrations that reduce delays, simplify system connections, and streamline operations across account administration and quote lifecycle management.

Why it’s important for you

B2B webhooks enable real-time communication between systems, allowing businesses on BigCommerce to automate workflows as events occur. This reduces reliance on manual processes and scheduled syncs while improving speed, accuracy, and scalability.

• Receive real-time notifications when key B2B events occur, including quote status changes, company approvals, and user permission updates, and trigger downstream actions immediately.

• Eliminate inefficient polling by using event-driven notifications that simplify integration logic and improve system reliability.

• Reduce infrastructure overhead and ongoing maintenance with webhook-based integrations that scale efficiently over time.

• Accelerate implementation timelines by building and deploying integrations using real-time triggers.

What’s available

BigCommerce B2B Webhooks support events across company management, user administration, super admin updates, and quote lifecycle workflows. Merchants and partners can manage these events using existing Webhook Management API endpoints.

Company Events

• store/company/created

• store/company/updated

• store/company/deleted

• store/company/statusUpdated

Company Address Events

• store/company/address/created

• store/company/address/updated

• store/company/address/deleted

Company User Events

• store/company/user/created

• store/company/user/updated

• store/company/user/deleted

• store/company/superadmin/assignmentUpdated

Super Admin Events

• store/superadmin/created

• store/superadmin/updated

• store/superadmin/deleted

• store/superadmin/assignmentUpdated

Quote Lifecycle Events

• store/quote/created

• store/quote/updated

• store/quote/statusUpdated

• store/quote/deleted

What you can build with it

With B2B Webhooks, you can power a wide range of real-time workflows across your business systems such as CRMs, ERPs, and quoting tools. Here are a few examples:

Streamline account qualification and sales routing

When a new company account is created with a pending approval status, a webhook notifies your system in real time. From there, your integration workflow syncs the data to your CRM, assigns the opportunity to a sales or account manager, validates required qualifications such as reseller certifications or licences, and accelerates onboarding.

Keep ERP and back-office systems in sync

When a buyer updates company address information, a webhook notifies your ERP or other back-office systems of the change. Those systems update their records or fetch the latest company data as needed, helping maintain accurate information without manual updates or scheduled sync jobs.

Automate quote management workflows

When a quote is created or updated, a webhook notifies your quoting system or CRM in real time. Sales teams respond faster, manage opportunities more effectively, and maintain a unified view of the quote lifecycle.

The final word

Integrations on BigCommerce that rely on scheduled polling introduce delays and increase system load. Webhooks provide a real-time alternative that improves performance, reduces overhead, and simplifies long-term maintenance.

BigCommerce will continue expanding webhook coverage to support additional workflows, including upcoming events for invoices and invoice payments.

For additional use cases or feature requests, submit feedback through this form. For implementation guidance, explore the developer documentation and start building your own real-time, event-driven integrations and automation workflows today.