How BigCommerce + Acumatica Empower Brands to Scale Faster, Smarter, and More Seamlessly

Commerce today is complex. Between economic uncertainty, supply chain disruption, and evolving buyer expectations, businesses need more than isolated tools. They need connected platforms that help them work smarter, move faster, and deliver a better experience for every customer.

At BigCommerce, we believe strong partnerships are key to helping businesses rise to these challenges. That’s why we teamed up with Acumatica in 2018 to offer a fully-integrated ecommerce and ERP solution built for growth across both B2B and B2C.

Together, BigCommerce and Acumatica empower companies to unify front-end shopping experiences with powerful back-end operations. This deep integration supports everything from self-service distributor portals and complex inventory syncs to real-time analytics and simplified workflows, whether you’re selling to individual consumers, large buyers, or both.

See how businesses across B2B and B2C leverage the power of BigCommerce and Acumatica to run more efficiently and grow smarter.

One platform, fully connected

The native integration between BigCommerce and Acumatica brings together ecommerce and ERP into one streamlined solution, connecting everything from storefront interactions to inventory, financials, fulfillment, and reporting.

For B2B sellers, this means automating traditionally manual workflows like purchase orders, invoicing, and distributor account management. Manufacturers and distributors working with large, variant-rich catalogs or negotiated pricing tiers also benefit from more control, accuracy, and visibility across every selling channel. For B2C brands, it enables faster order processing, real-time updates, and more personalized shopping experiences. Across both, teams gain a unified system that helps them operate more efficiently and respond to customer needs with speed and accuracy.

By syncing ecommerce data with backend operations in real time, businesses can:

• Manage distributor relationships, customer accounts, and order data in one place

• Spot trends, uncover inefficiencies, and make more informed decisions

• Streamline purchasing workflows for both high-volume buyers and individual shoppers

• Deliver consistent, branded experiences across every touchpoint

With ecommerce and ERP working as one, businesses gain greater visibility, stronger operational control, and a system that scales with them.

Real businesses, real results

ASA: Taking B2B aviation commerce to new heights.

Aviation Supplies & Academics (ASA), a leading provider of pilot training materials and flight gear, serves a dual market: individual consumers and large-scale global distributors. But their legacy ecommerce platform was holding them back. Paper-based workflows, disconnected ordering systems, and limited integration with Acumatica ERP made fulfillment inefficient and error-prone.

They also needed a system that could support digital product delivery, complex catalog management, and custom distributor pricing — capabilities their legacy platform struggled to handle efficiently.

With BigCommerce and Acumatica, ASA transformed its entire B2B operation:

• Built a custom distributor portal for self-service ordering and account management

• Automated inventory syncing and order processing across channels

• Eliminated manual entry, reduced support tickets, and improved order accuracy

• Achieved a 41% increase in online orders and a 37.5% boost in average order value

“We worked with Acumatica because we knew our ecommerce platform had to integrate seamlessly with it, and we could make that happen with BigCommerce,” noted Brian Snider, Director of Marketing at ASA.

Boca Terry: Automating operations to recapture lost revenue.

Luxury textile supplier Boca Terry services top-tier hotels, cruise lines, and spas. Early on, they relied on disconnected tools like QuickBooks, ACT!, and Microsoft Access, and struggled to connect ecommerce sales to backend systems. The result? Lost visibility, manual work, and costly inefficiencies.

By replacing NetSuite with Acumatica Retail Edition and connecting to BigCommerce, they’ve:

• Eliminated manual order entry

• Automatically linked ecommerce orders to Acumatica’s financials

• Recovered an estimated $500,000 in annual lost sales visibility

“In the old Access system, we couldn’t bring in sales, and we were probably losing $500,000 a year because we weren’t really connecting it. We would just make journal entries of cash coming in and not associating it every day. Now, every single sales order that comes in from the ecommerce site is automatically uploaded and in Acumatica so we’re able to see that sale,” shared Edward Cohen, Co-founder and Head of Financial Operations at Boca Terry.

Saddleback Leather: Escaping platform lock-in to unlock growth.

Saddleback Leather Company, a direct-to-consumer luxury leather goods brand, struggled for years with rigid and complex ecommerce systems, starting with NetSuite and later attempting to switch to Magento. NetSuite’s proprietary architecture made customizations painfully slow, and when Magento failed to integrate with their ERP, the result was a full month without sales.

By moving to BigCommerce and Acumatica, Saddleback finally found a scalable solution that works:

• Reduced technology costs by 33%

• Gained 10x more functionality

• Increased organic traffic by 45%

• Enabled in-house teams to launch campaigns and build landing pages without developer bottlenecks

“[With Acumatica], our technology costs are now 33% cheaper and we have 10 times the functionality,” said Dave Munson, Founder of Saddleback Leather. “Our organic traffic is up 45%, and we are selling more because we are off NetSuite and on Acumatica.”

Inspirus: Transforming finance and ecommerce with low-code simplicity.

Inspirus, a Pluxee company focused on employee recognition and engagement, needed a more agile backend to support its evolving offerings. Their legacy systems made it difficult to forecast demand, perform in-depth data analysis, and required manual invoicing with rigid formats, slowing down operations across the board.

After evaluating several ERP solutions, Inspirus selected Acumatica for its intuitive design, scalability, and flexible pricing model. With BigCommerce’s integration, they were able to:

• Offer digital storefronts powered by real-time sales data

• Use low-code tools to configure ecommerce workflows with speed and flexibility

• Accelerate financial reporting, improve invoicing, and unlock better cross-team visibility

“Acumatica’s intuitive design, enterprise scalability, and flexible pricing model made Acumatica an excellent fit for Inspirus as we evolve and transform our business,” said Sue Severns, Strategic Realization Office Senior Director.

Why BigCommerce + Acumatica?

By combining the flexibility of BigCommerce’s open architecture with Acumatica’s award-winning cloud ERP, this integrated solution helps businesses:

• Scale operations without replatforming

• Deliver better B2B and B2C buying experiences

• Eliminate manual bottlenecks across ordering, inventory, and fulfillment

• Adapt quickly to new channels, customer needs, or business models

BigCommerce delivers a 211% return on investment in less than eight months, a 90% developer time savings by year one, and a 30% increase in site conversion by year three, all supported by 130+ leading payment providers.

Acumatica complements this with a modern ERP system that enables businesses to integrate with any application, access data from any device, improve efficiency with cross-module workflows, and scale users and resources without penalty. Together, it’s a future-ready solution designed to grow with your business.

The final word

For growing brands, operational alignment is no longer a nice-to-have, it’s a necessity. Whether you're expanding into new B2B channels, navigating compliance requirements, or streamlining fulfillment for individual consumers, BigCommerce and Acumatica offer the flexibility, control, and visibility to drive smarter, faster growth.

Get in touch with our team to explore how BigCommerce and Acumatica can elevate your business.