ASA Transforms B2B Aviation Education with BigCommerce and Acumatica

SOLUTION

A smarter way to serve distributors.

With BigCommerce’s native B2B tools, ASA built a self-service distributor portal that replaced outdated, manual workflows with a streamlined digital experience. Distributors could now place and manage their own orders — no emails, no stamps, no bottlenecks.

By eliminating paper-based processes and shifting order management to their partners, ASA saved time, reduced errors, and gave their team room to focus on what really matters.

"Having the B2B platform is crucial. BigCommerce makes it so easy for us to handle our biggest customers' sales," explained Snyder. "Distributors now handle orders. All that paper I was talking about that we did before, they would send us an email that would just be a mess of outdated part numbers, and we would have to correct and clean it up. Now, we've put the onus on them to go in and order it — and we've created a system that makes it easy for them."

Real-time visibility, seamless control.

BigCommerce’s seamless integration with Acumatica ERP gave ASA real-time visibility and control over their entire inventory — across both physical and digital products. Inventory levels update automatically, reordering triggers are set based on demand, and availability reflects instantly across all sales channels.

ASA coordinated closely with its Acumatica developers and used custom middleware to maintain real-time data exchange with a legacy component still running on AbleCommerce, ensuring no disruption in operations during the transition.

This tight connection between ecommerce and backend systems removes the need for manual updates, reduces stockouts and overselling, and ensures a smoother experience for both customers and internal teams.

“We worked with Acumatica because we knew our ecommerce platform had to integrate seamlessly with it, and we could make that happen with BigCommerce,” noted Snyder. "Everybody was willing to work together. I have to give kudos to my team and to the developer for making really good decisions on what we needed and making it work."

A better experience for everyone.

The BigCommerce implementation delivered substantial improvements across both B2B and B2C channels. For distributors, this meant self-service ordering, custom pricing access, order history visibility, and simplified reordering. For individual customers, it provided improved product discovery, better mobile shopping, streamlined checkout, and enhanced digital product access.

To bring this vision to life, ASA first leaned on longtime development partner Sandcastle Web Design & Development, whose deep knowledge of the legacy system helped map out key requirements for the new platform. With that foundation in place, BigCommerce-certified agency Mira Commerce led the implementation, translating ASA’s business needs into a scalable, modern solution that effectively serves both distributors and everyday shoppers.

On the digital fulfilment side, ASA also transitioned ebook delivery to Kotobee — bringing their digital infrastructure up to date and offering a more seamless experience for customers purchasing digital training materials.

Throughout the build and beyond, ASA experienced a high level of customer support from BigCommerce, something that stood out to the team and contributed to their continued platform success.

"I was surprised at the level of customer service. I can just go in chat, type in an ID, and I'd be able to chat with somebody. We have a rep, somebody that I know I can write to, and then we check in with them regularly. They check in with me regularly and look out for new possibilities, improvements, things like that," remarked Snyder. "We rely on our BigCommerce representative to keep us in the know about new capabilities and possibilities."