Bulk Apothecary drives higher profits with BigCommerce Enterprise

Specialty retailer reduces costs and complexity to accelerate growth

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Bulk Apothecary Laptop Iphone
20%
increase in site traffic
10%
increase in conversion
$50k+
saved on hosting and licensing
20%
of abandoned cart revenue recovered

See first-hand the features that empower businesses like Bulk Apothecary to grow with BigCommerce.

Igniting an audio revolution

Rick Alden is a snowboarding enthusiast. He is also a firestarter, a person who sees a problem and uses his own spark of innovation to solve it. One of those sparks came to Rick while snowboarding in Park City, Utah. As he was being carried up and away by the music piping through his headphones and the chairlift taking him to his next snowboarding adventure, a call came in that he needed to take. The problem was he couldn’t easily switch from his headphones to the call. It was the early 2000s and that type of technology wasn’t available.

While suspended over snow-covered slopes, Rick thought there had to be a better way for active people like him to seamlessly listen to their favorite music and have the ability to switch over to a call when necessary. It turns out there was a better way and in 2003 Rick founded the lifestyle audio brand, Skullcandy.

Almost two decades later and through constant evolution, Skullcandy has become a global leader in the audio space. With its immersive technologies for headphones and earbuds, the company remains true to its mission to unleash the visceral power of music for all.

BigCommerce benefit

A scalable platform and seamless migration

BigCommerce Enterprise’s robust, cloud-based solution supported Bulk Apothecary’s business goals while eliminating unpredictable hosting, licensing and development costs. The platform’s reduced complexity allowed the team to focus on the goal of becoming the nation’s largest online supplier of natural products.

It was crucial that Bulk Apothecary’s customers continued to receive a top-notch experience during the migration process. BigCommerce’s in-house migrations team and Blue Fish Development Group, a BigCommerce implementation partner, executed the move seamlessly.

The storefront was replicated on the BigCommerce platform in just four weeks, a significant improvement compared to the 10 months spent trying to create a robust shopping experience on Magento. And the business didn’t experience any loss in search rankings or sales as a result of the move. “The BigCommerce team was able to work with us and make sure all our data was migrated in a clean, structured way,” said Pellegrino.

We expected to see a modest dip in revenue due to seasonality, but since switching our online sales are up 15–20%.

Gary Pellegrino Jr. President
Bulk-Apothecary-Laptop-iphone

Big Results

Higher revenue, lower costs

Moving to BigCommerce Enterprise turned Bulk Apothecary’s slowest selling season into a growth driver. “We decided to move to BigCommerce during our slow season to limit any impact on our business,” said Pellegrino. “We expected to see a modest dip in revenue due to seasonality, but since switching our online sales are up 15–20%.”

Since migrating, the team has been able to effectively run their business instead of troubleshooting platform issues. Conversion is up 10%, and the company’s bottom line has improved by eliminating more than $50,000 in hosting and licensing fees.

The team was also able to implement immediate improvements based on insights from the BigCommerce Analytics platform. According to Pellegrino, “The new analytics really allowed us to dig into our data and see what’s working and what’s not across our business.”

“We talked with a lot of people when we were making the decision to scrap a $250k program on Magento. Ultimately, our research and past experience with BigCommerce gave us the confidence to re-platform.”

Gary Pellegrino Jr. President
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