The Jeep People success story

Taylor Pierce knew he wanted to work in the tech industry. After stints at several startups and  Fortune 100 companies – including Google and Apple — he accumulated a wealth of knowledge about developing and launching products. However, after years of ‘big company’ structure, Pierce found it increasingly difficult to ignore his entrepreneurial spirit which was pulling him towards a different passion — Jeeps.

Outside of work, Taylor and his closest friends were immersed in Jeep culture. When new, aftermarket Jeep parts were released, Taylor spent hours immersing himself in product details, exploring every aspect of design, pricing, and value. In the process of researching various aftermarket parts, Taylor noticed that majority of high-volume retailers weren’t innovating and provided a lackluster customer experience.

Taylor and his eventual co-founder, Matt Druey, steadily developed a plan to provide a differentiated shopping experience to a new generation of Jeep enthusiasts already active on social platforms like Facebook and Instagram. In November 2016, the founders officially launched Jeep People, rapidly amassing a following of more than 500k followers. By the end of December, Taylor hung up his software day job for good. Today, Jeep People is Taylor’s two passions perfectly blended — tech disruptor meets Jeep enthusiast.



Platform migration spurs growth

As told to BigCommerce by Taylor Pierce, Co-Owner, jeeppeople.com

We started Jeep People on Shopify and grew really quickly over that first year. Shopify was a decent fit when the company was relatively small and didn't have a lot of SKUs and product variants. However, as we scaled, we began running into product limitations, and the hacks we were forced to use became very convoluted. It was difficult for us to figure out how to get the layouts and the product options that we wanted. After a few months, it was clear we needed a better category system and more robust features to continue growing our ecommerce store.

Some of our problems seemed minimal at the time, but as we started doubling the number of orders we were doing, the headaches we were dealing with compounded. A lot of things that seem minor when you are just starting out then become major issues as you grow, which is why having a platform that can scale with you is so important.

After we switched to BigCommerce, our conversion rate went through the roof and our revenue tripled in a little more than a year. Our average order value also went up about 30%, and time spent on our site has increased by 50%.
Taylor Pierce, Co-Owner, jeeppeople.com

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