The Renogy success story
Renogy is a renewable energy company supplying solar panels for homes, businesses and recreational vehicles.
The company began as a small project led by current CEO Yi Li while she was earning her Ph.D. at Louisiana State University and working for another solar company.
Upon seeing the rising demand for solar panels, Yi Li set out to make solar products more accessible to the general public.
In the beginning, Renogy sold a limited range of solar products through Amazon, eBay, and a handful of suppliers.
But with the help and support of the Louisiana Business and Technology Center, Renogy quickly grew into a flourishing company, expanding its product line by specializing in solar do-it-yourself kits for home or vehicles.
BigCommerce Analytics delivers superior insights
As told to BigCommerce by Valerie Duong, Marketing Supervisor, renogy.com
Although the company started in 2010, our first website didn’t go live until 2013.
We originally used Volusion for our ecommerce platform; however, we quickly realized that Volusion didn't give us the features we wanted. Specifically, the platform lacked the variety we wanted to run different kinds of promotional campaigns. Additionally, Volusion’s built-in analytics made it difficult for us to obtain a full overview of our store’s performance, such as looking at revenue by SKUs or product. It also lacked basic customer insights.
We ultimately decided we needed a more robust ecommerce platform. After thoroughly researching leading ecommerce platforms, we made the decision to switch to BigCommerce.