The Revelry success story

Michelle DeLoach started Revelry in 2009 during her senior year of college.

Initially, she created custom apparel for sorority chapters to outfit their members for recruitment. Years later, as Michelle’s customers transitioned to the next phase in their lives and were getting married, they needed bridesmaid dresses.

Now, Revelry specializes in designing and producing custom, affordable, trendy, and designer quality bridesmaid dresses while offering an unparalleled online shopping experience.

The direct-to-consumer company offers a sample box program so customers can try everything on in the comfort of their own homes.

$500K achieved with static webpage linked to a Google Document

As told to BigCommerce by Michelle DeLoach, Owner and Founder,

I started my business before there was an easy platform to use to launch an online store. The first website I ever had was a static webpage with a link to a Google document.

I achieved $500K in sales through this Google document. I decided this wasn’t scalable and it was time to find a new solution.

Launching an ecommerce store on BigCommerce was one of the best things I’ve ever done. The user experience with BigCommerce is so helpful and it’s important to have an accessible ecommerce platform that anyone can master.

BigCommerce offers so many integrations that really help us run a smooth operation.
Michelle DeLoach, Owner and Founder,

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