Meet the Team that’s on the Green
As told by Brian Schwank, Director of Marketing, Rock Bottom Golf.
One of the top apps we’re using right now is ShipperHQ. It’s been a huge help by allowing us to modify our shipping rates exactly how we need to. Another is our loyalty and rewards program built by Practical Data. It allows customers to earn points on purchases and leave product reviews.
Our Cash for Club program is run by an easy little app where a customer can choose what club to trade-in, add it to the cart and from there it's just like a normal checkout process. We've actually put some new marketing efforts around it where we guarantee the best price and quicker payment. From time to time we'll give a bonus when a customer selects store credit over a cash payout, which sends even more traffic to our website.
As told by Kevin Reester, Chief Technology Officer, Rock Bottom Golf.
Also, we’re using Avalara to automate our sales tax processing and Braintree as our payment processor. Braintree allows us to bring fraud detection tools online. This is a huge benefit for our service team because they used to do all of the fraud checks manually. So having that in our suite of tools has been a great benefit on the customer service side.
Our website is the biggest marketplace for us followed by Amazon and eBay. We have a big social presence out there. And of course, when you talk about Google Shopping or Google AdWords, we do all that as well as display advertising and retargeting. Also, during certain times in the year, affiliate and newsletter marketing is huge for us.
As told by Brian Antczak, CEO, IntuitSolutions.
Rock Bottom Golf replatformed to BigCommerce in 2015 to take advantage of a more scalable SaaS solution and began to identify some unique opportunities to improve the user experience of its site. In 2016, Rock Bottom Golf engaged IntuitSolutions to develop and implement custom solutions to its website, and we haven’t looked back since.
For the past five years IntuitSolutions has worked regularly with the Rock Bottom Golf team to specify, refine and implement creative solutions and customisations on the BigCommerce platform. Our work is diverse. It has ranged from ongoing optimization to improve the UX and SEO to architecting complicated customisations that enable the personalization and preview of products sold on the website.
We continue to update and innovate with the Rock Bottom team. The results have been a smooth and productive working relationship that is reflected in the continued growth, efficiency and capabilities of the website.
“Our website is the biggest marketplace for us followed by Amazon and eBay.”
Rock Bottom Golf, Chief Technology Officer Manager