Speed. Flexibility. Ease of operation.
Within a short period of time Pramworld was pleased to see the money it was spending improve the customer experience on its BigCommerce site. For instance, not only does the site offer a speedy checkout, but it also offers multiple payment options, like buy now, pay later with Klarna.
“It was so easy to implement Klarna. It took us less than a week from when we decided to integrate Klarna until it was actually up and running on our site, and we’ve noticed it is helping increase our conversion rate,” David said.
David went on to share that since Pramworld first launched on BigCommerce in February 2021, the tweaks the brand has made continue to help the company improve its conversion rate. “I think the key thing here is that we are able to make those changes fairly easily. Whereas with Magento 2, it was quite a long drawn-out process to make changes, testing, making sure that any updates or security patches would work with the updates that we were making. For me, BigCommerce just works,” David said.
“There's just no learning curve with BigCommerce. It's not complicated. You can start publishing almost immediately and it's so quick and easy to understand. I really do enjoy developing on it,” Michael said.
“I think the key thing here is that we are able to make those changes fairly easily."
DIRECTOR OF WINSTANLEYS PRAMWORLD
Keep on keeping on
Pramworld will continue to focus its efforts on providing customers with the very best in products and the shopping experience, including integrating an online gift registry into its site as well as ramping up its social media marketing and future selling efforts.
Capitalizing on mobile shopping is front and center for Pramworld. Between March 1-June 18, 2021, mobile made up 73% of Pramworld’s digital device transactions. “This is just unbelievable. It tells us that we really must focus our efforts on making the store user-friendly for our mobile shoppers,” David said.
In April, just two months after launching on BigCommerce, Pramworld had already made great strides in achieving much of what was on its development roadmap. “I still feel we have a few things we want to achieve, but we are quite a long way down the development of where we wanted to go with the site,” David said. “So, now it's all about blue-sky thinking and I find myself asking more and more, ‘What’s next?’”
Whatever is next, BigCommerce stands ready to help Pramworld realize its ecommerce goals now and in the years to come.
Published: August 2021