A shining future.
Thankfully (and hopefully), there are no more lockdowns in Melbourne’s future. That sunny outlook extends to Ellen’s business. She knows that, in order to scale, she will not only need to make more sales, but also have the backing of a platform that will help her at every step along the way.
One of the areas that she has considered expanding into is email marketing. With BigCommerce’s Open SaaS platform, there are plenty of integrations available to choose from to meet her specific needs.
Ellen also plans to expand on her goal to create a sustainable business and expand on her eco-friendly values. “There’s a company in Melbourne that makes industrial composting systems that you can set up on-site. It breaks down all your green waste in a few weeks instead of months,” she says. “That way, I can deal with 100% of my green waste, then take that compost back to the farms and they can use it in their own gardens.”
Whatever the future holds for Botany Melbourne, Ellen Douglas is certain that BigCommerce will be right alongside to scale with her.
Published: December 2021