Grow revenue with built-in conversion optimization tools

CRO tools and features included

We include dozens of features to optimise for website conversion and turn shoppers into buyers. Get CRO tools to reduce friction, encourage checkouts and even bring back shoppers who left your site.


In our first eight months on BigCommerce Enterprise, we recovered more than $425,000 in sales using the abandoned cart saver.Ken Harrison, Enjuku Racing

Recover more abandoned carts

Recover lost sales with our abandoned cart saver and optimise for the traffic you already receive. This conversion tool automatically sends shoppers a customisable series of emails that motivates them to complete a purchase. We follow best practices for email timing, and give you the ability to include a coupon for improved conversion.

Improve conversion rates with a streamlined checkout

Our single-page checkout improves conversion by making it faster and easier to complete a purchase. We’ve built in conversion-boosting features like mobile optimization, account creation for faster checkouts, guest checkout, and dedicated SSL support that enables shoppers to stay on your domain during checkout.

Incentivize buyers with built-in coupons and discounting

Win new customers and reward repeat buyers using our flexible discounting tools. From a single location in your control panel, you can set up flash sales, percentage discounts, dollar-off discounts, product bundling, shipping discounts, or promotions like buy one, get one free. For maximum flexibility, we give you the option to use trackable coupons, discount rules, or a combination of both.

More on coupons and discounts

Improve search effectiveness with filtering

Faceted search helps shoppers quickly find the products they want. Adding filters like size, color, brand and even custom attributes can make your searches more effective and increase conversions.

More on faceted search

Grow conversion and order value with Google Trusted Stores

Adding the Google Trusted Stores trustmark to your store can increase conversion and average order value. BigCommerce makes it easy to earn and maintain GTS certification with our fully automated integration.

Boost shopper confidence with product reviews

Featuring product reviews can help strengthen brand equity and boost sales. They’re built right into BigCommerce at no extra cost, and you can automatically email buyers a few days after purchase to ask for a review.

More conversion tools

  • Homepage carousel for promotions
  • Built-in banner placements
  • Group-based discounts
  • Fast accurate product search
  • Easily offer free shipping
  • Side-by-side product comparisons
  • Public and private wish lists
  • Recently viewed products
  • Live chat integrations

Start your free trialHigh-volume or established business? Call for a demo.1-888-248-9325