Sweet is a leading customer and marketing analytics platform – built for retailers by retailers – with the ability to deliver insights and actions. Converting "so what?" into "do what?"

What problems does Sweet solve?

• Sweet solves the problem of disparate and inconsistent data sources in order to provide a single unified view of the customer.

• Sweet reduces the time spent by teams preparing analysis with out of the box insights leading to growth; supported by tools to action.

• Sweet combines sales and marketing costs to provide key insights about ROI; linked to Customer Life Time value (CLV) and Cost per Acquired Customer (CAC) improving marketing decision making.

• Sweet, with its own proprietary tracking technology, solves the key issues of marketing attribution at channel level; including both online and offline touchpoints.