Sweet is a leading customer and marketing analytics platform – built for retailers by retailers – with the ability to deliver insights and actions. Converting "so what?" into "do what?"
What problems does Sweet solve?
Sweet solves the problem of disparate and inconsistent data sources in order to provide a single unified view of the customer.
Sweet reduces the time spent by teams preparing analysis with out of the box insights leading to growth; supported by tools to action.
Sweet combines sales and marketing costs to provide key insights about ROI; linked to Customer Life Time value (CLV) and Cost per Acquired Customer (CAC) improving marketing decision making.
Sweet, with its own proprietary tracking technology, solves the key issues of marketing attribution at channel level; including both online and offline touchpoints.
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