You’re scrolling through your Instagram, catching up on friends’ activities and the day’s news. Somewhere in the middle, you come across a sponsored post by an apparel brand, featuring a model wearing a sweater that you know would be a perfect staple in your fall wardrobe.
Luckily, the image contains a “View Products” tag, which takes you to a product page with pricing and details about the sweater. You select your size, tap “Buy Now” and, in just a few clicks, complete your purchase in the app. And without missing a beat, you go straight back to scrolling through your feed.
You may or may not know it, but you just experienced social commerce in action.
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Social media has opened doors for users to connect with long-lost friends, stay up to date on global news and express themselves through creative content online — today, these things are commonplace, but we forget that they were unheard of only a couple short decades ago.
And now, social commerce is the new frontier but will surely become mainstream before we know it. While costly campaigns may have been reserved for larger, multinational brands at the start, it’s now far more accessible for brands, both big and small, to experiment with social commerce and leverage it to grow their businesses.
Ultimately, many of the most successful businesses are the ones with a strong omnichannel strategy — one that weaves together all business channels, online and offline, to create a consistent, engaging customer experience. And leveraging social commerce is a key way to achieve that.
With these tangible examples in your back pocket, you’ll be well on your way to implementing a successful social commerce strategy that meets your audience where they’re at and gives them an unforgettable customer experience.