NuvoH2O Filters Out Friction with BigCommerce and Acumatica
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72%
of revenue from digital channels
60%
reduction in software costs
2X
increase in volume output
From infomercial standout to digital leader
NuvoH2O is a Salt Lake City–based manufacturer of innovative, salt-free water softeners that use citrus-based filtration to prevent hard water buildup in residential plumbing. For years, the company relied on long-form infomercials to educate consumers and drive direct phone orders. But as demand grew and NuvoH2O expanded into retail and wholesale channels, its legacy tech stack began to hold the business back.
With a new leadership team focused on scale, the company set out to modernise its operations, starting with ecommerce. NuvoH2O partnered with BigCommerce and ERP provider Acumatica to create a flexible, future-ready solution that could support both direct-to-consumer and B2B sales. The results: streamlined operations, stronger revenue, and a platform built to grow with the business.
CHALLENGE
When growth outpaces infrastructure.
For years, NuvoH2O relied on a successful infomercial strategy to educate consumers and generate direct phone orders. But behind the scenes, the company struggled with an overly complex tech stack and a legacy ERP system that limited visibility, flexibility, and scalability.
The ecommerce side of the business, in particular, was underutilised. Previous attempts to build on NetSuite’s ecommerce bundle fell short, requiring heavy IT involvement and leaving the team without a reliable self-service experience for customers. Order and inventory management lacked automation. Checkout flows were clunky. Backend processes demanded constant manual work. As NuvoH2O entered retail and wholesale markets, those limitations only became more costly.
“We were stuck in what you may have heard is called a growth trap,” said Brett Davis, CFO at NuvoH2O. “The definition of a growth trap is when a company’s growth outpaces its ability to manage that growth effectively, and that’s exactly what we were in.”
By 2019, the company had reached a tipping point. A new leadership team stepped in with a clear mandate: modernise the infrastructure, simplify operations, and build a digital foundation ready for omnichannel growth.
“The definition of a growth trap is when a company’s growth outpaces its ability to manage that growth effectively, and that’s exactly what we were in.”
BRETT DAVIS, CFO, NUVOH2O
SOLUTION
Modernising from the inside out.
To unlock growth, NuvoH2O needed to replace its brittle backend with a modern, scalable infrastructure. The company selected Acumatica as its ERP foundation and BigCommerce as its ecommerce engine. Together, the two platforms created a powerful pairing to streamline operations while supporting both direct-to-consumer and wholesale channels.
With a clean-slate mindset, NuvoH2O prioritised out-of-the-box functionality and long-term flexibility. Acumatica would become the company’s operational backbone, while BigCommerce would power a more agile and intuitive ecommerce experience. To bring the vision to life, the team partnered with Collins Computing to lead implementation and ensure best practices.
“Our first decision was to choose the ERP system. That’s the backbone of everything we do,” said Davis. “The second decision was to choose an ecommerce platform that played well with our ERP system, and BigCommerce is fantastic at that.”
Seamless ERP integration.
The biggest unlock came from the real-time integration between BigCommerce and Acumatica. Previously, teams had to manage duplicate data and work between siloed systems, often rekeying orders, tracking inventory manually, and spending hours chasing down fulfilment status.
With the Acumatica Native Connector for BigCommerce, order data now flows between systems automatically. The team can see real-time stock levels, update pricing and promotions across channels, and fulfil orders faster. Tools like handheld barcode scanners, which connect to Acumatica, have drastically improved warehouse efficiency and accuracy.
“Now we have handheld scanners, inventory moves quickly and accurately, and inventory costing is no longer a problem,” shared Davis. “We have better time tracking, better shipping integrations, and overall, just a much better system that helps us run the business.”
Beyond order management, NuvoH2O added integrations to support EDI with retailers via SPS Commerce, automated reporting via Velixo, and Excel-based workflows for finance, all connected through Acumatica. As a result, the company has been able to double online sales without adding to headcount.
Streamlining the customer experience.
Before BigCommerce, NuvoH2O’s ecommerce site was underutilised, difficult to manage, and unable to support self-service. Customers faced a clunky checkout process, and the team had no visibility into abandoned carts or tools to bring shoppers back.
With BigCommerce, the team redesigned the site to reduce friction at every step. Optimised themes and one-click checkout created a faster path to purchase, while built-in features like abandoned cart recovery and coupon campaigns gave the team new ways to re-engage.
“We needed a one-click checkout,” said Davis. “From the consumer perspective, we wanted users to have fewer clicks and fewer reasons to leave their cart, and BigCommerce has helped us really reduce our abandoned carts.”
The team also introduced subscription management to support recurring cartridge sales, and gained the ability to manage banners, pages, and promotions without relying on IT, helping them execute faster and adapt in real time.
“From the consumer perspective, we wanted users to have fewer clicks and fewer reasons to leave their cart, and BigCommerce has helped us really reduce our abandoned carts.”
BRETT DAVIS, CFO, NUVOH2O
Acumatica ERP Partner: Collins Computing
Tech Stack:
“We have better time tracking, better shipping integrations, and overall, just a much better system that helps us run the business.”
BRETT DAVIS, CFO, NUVOH2O
RESULTS
Purified processes, proven growth.
Since moving to BigCommerce and Acumatica, NuvoH2O has doubled its online revenue and dramatically increased ecommerce adoption across its business. At launch, just 42% of revenue came through digital channels. Today, that number is 72%, a clear sign that both customers and internal teams are embracing the new platform.
“We’ve nearly doubled our online business and doubled our revenue in four years,” remarked Davis. “Our retail and wholesale channels have grown, but we’ve really seen the biggest growth in ecommerce.”
Operationally, the impact has been just as significant. In the first year after implementation, NuvoH2O reduced software costs by 60%. The team also maintained headcount even as transaction volume doubled, thanks to automation across inventory, fulfilment, and finance.
“We’ve doubled our volume output while maintaining the same general headcount in the company,” said Davis. “That’s huge, particularly in an inflationary time.”
With one system for inventory, accounting, order management, and ecommerce, the company has also gained clarity and control across its entire business. “For us, it’s been a huge bottom-line benefit,” Davis added. “It’s a no-brainer as we look back on it now.”
“We’ve doubled our volume output while maintaining the same general headcount in the company."
BRETT DAVIS, CFO, NUVOH2O
LOOKING AHEAD
Flowing in the right direction.
With a modern tech stack in place, NuvoH2O is focused on scaling both its DTC and B2B channels. Top priorities include expanding into Amazon with a direct integration to Acumatica, deepening retail partnerships, and driving more revenue through subscriptions.
“One of our biggest goals is to sell more B2B on BigCommerce,” said Davis. “That’s definitely one of our top priorities.”
The team is also continuing to build on its ecosystem of integrated tools, all working together to create a more connected customer experience. With BigCommerce and Acumatica, they know they have the flexibility to scale smarter and move faster.
“One of our biggest goals is to sell more B2B on BigCommerce.”
BRETT DAVIS, CFO, NUVOH2O
