Definition: A business blog is a standalone website, or section of an existing business' domain, devoted to writing about subject matter related to their company's industry and its sub-fields. Business blogs have become a fundamental component of successful web marketing and utilized by most online businesses.
Blogs help online businesses engage more customers and build up topical authority for SEO. The following considerations apply when attempting to maximize the utility of company blogs:
Where there's a business, there are people who want to learn about it. No matter how mundane an industry may appear to some people, there are others who are eager to read compelling content on the subject. And in industries without an abundance of blogs on their subject matter, a business can quickly become a trusted source.
A blog increases a website's online “footprint” while simultaneously establishing the company as a reputable source in the field. Such a reputation attracts attention from online publications and social media, exposing a business to future customers and business partners.
Blogs don't come with a noteworthy downside, but can fail to capitalize on their potential.
Learn more about how to manage a successful ecommerce blog.