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BigCommerce Named a Major Player in the IDC MarketScape for B2C Digital Commerce Platforms for Midmarket Growth

Brett Regan

IDC MarketScape B2C

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BigCommerce continues to make waves in IDC MarketScape.

After being named a Leader in IDC MarketScape’s latest B2B report, BigCommerce is thrilled to be in the Major Players category of the IDC MarketScape: Worldwide B2C Digital Commerce Platforms for Midmarket Growth 2024 Vendor Assessment.

Evaluating vendors across the globe for B2C capabilities, IDC MarketScape provides a clear framework to compare ecommerce vendors on their product offerings and strategies.

Explore the complimentary excerpt to see why IDC MarketScape believes buyers should consider BigCommerce when “business agility, tech agility, and experiences are core differentiation strategies.”

What is the IDC MarketScape?

The IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. 

The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. 

IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared.

The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

Why BigCommerce is a Major Player

IDC analysts consider a number of factors, including strengths and capabilities, when positioning each digital commerce platform within the market. Here is what the IDC MarketScape report cites as BigCommerce’s strengths for B2C digital commerce:

  • Developer and business user-friendly: The company designed everything about BigCommerce — integrations, interfaces, and the low-code/no-code front-end — to be accessible for business users without the need for developer support. BigCommerce is also versionless with a API-first design, providing ample flexibility for seasoned developers to create headless and composable commerce experiences.

  • Flexible MACH architecture under the hood: While being user-friendly, BigCommerce is extremely extensible by virtue of its MACH (microservice-based, API-first, cloud native, headless) architecture capabilities. BigCommerce provides APIs and developer-friendly features to give buyers the ability to create headless and composable ecosystems for commerce. The platform can also natively support multi-site, multi-geo, B2B2C, omnichannel, and multi-language commerce deployments.

  • Open SaaS ecosystem: BigCommerce offers open-sourced checkout, 95%-plus API coverage of their platform, and a large app marketplace with easy business-friendly integrations that don’t generally require an expert to install. (Note: Since BigCommerce sells in every buyer market segment in digital commerce, some of these apps may be better suited for SMB.)

In its evaluation of BigCommerce, IDC MarketScape states: “Consider BigCommerce if you are a fast-growing, experience-driven brand looking for a multitenant SaaS B2C digital commerce platform.” 

The final word

Looking to elevate your brand while delivering a top-notch customer experience? It all starts with a strong B2C ecommerce platform.

Download this complimentary excerpt of the IDC MarketScape: Worldwide B2C Digital Commerce Platforms for Midmarket Growth 2024 Vendor Assessment for a deeper dive into BigCommerce’s B2C capabilities and more.