The UPLIFT Desk success story

Jon Paulsen wants everyone to have a healthier life. As a Certified Professional Ergonomist turned CEO & Founder of UPLIFT Desk, Paulsen was unhappy with the available selection of office furniture after trying, and failing, to find a height-adjustable desk with the combination of features he wanted, ultimately deciding to build his own.

So, in the early 2000s after recognizing the market opportunity and need for a more customizable product, Paulsen formally launched UPLIFT Desk. Today, the company is one of the largest and fastest-growing manufacturers and retailers of standing desks, ergonomic chairs and other office accessories.

The UPLIFT Desk mission is simple — building the highest-quality ergonomic office products, at the best possible price to help everyone work better and live healthier.


A customer-centric approach to personalization

As told to BigCommerce by Brian Genchur, Marketing and PR Director and Angela Arnold, Content Director, upliftdesk.com

When Jon founded UPLIFT Desk, he did so with the fundamental belief that providing a better desk would make a massive impact in the health and overall wellness of our customers. Today, most people work eight, nine or ten hours per day — sometimes longer. Sitting all day, absent a proper ergonomic set up, is terrible for the human body. Jon wanted to help people suffering from pain, which is also positive for businesses in that employees are generally more productive when they feel good.

One thing we learned early on is that the desk needs to match the customer. Our customers want to customize everything, so we need to provide them lots of options and flexibility in how they design their desk. This is particularly difficult when selling online as desks are a sizable investment and customers have a natural preference to see and experience the product before purchasing, which is more difficult when they can’t touch it as they would in a traditional office supply or furniture store. Our solution to this is our Desk Builder.

Desk Builder is our custom-built solution which lets customers essentially see their desk being build virtually on their screens. We help them select and see various product option combinations — things like frame colors, desktop materials, monitor arms, grommets and more. Since launching the Desk Builder feature, we’ve seen a significant uptick in orders when compared to the prior period.

With BigCommerce, we’re able to deliver a highly-differentiated shopping experience to our customers.

BigCommerce’s integration with ShipperHQ has also equipped us with a powerful engine to manage complex shipping rules, pricing and a variety of product configurations.Angela Arnold, Content Director, upliftdesk.com

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