A Great Product Needed a Great Solution
As told to BigCommerce by Saloni Doshi, EcoEnclose Owner & Co-CEO.
We’ve really innovated and created something truly unique and amazing. But while we were seeing a lot of success, we were experiencing issues with Volusion, our previous ecommerce platform. The number one thing was the user interface; the design was really dated and looked like it was from the 80s. Here we were trying to be at the cutting edge of sustainability and be a resource center for folks, and not only was it poorly designed, but it was hard to navigate. When you got to the site, you just didn't feel like it was up to date and coming from a company that knew what it was doing. That was one of the biggest triggers that encouraged us to move.
We have a lot of custom coding functionality on our site. For example, when you go to our site, you can choose your box style and dimensions, and it populates your price. That price changes based on your quantity and whether or not you get the box printed. If you get it printed, you can upload your art, and it will render on the screen for you. We had been able to do all of that on Volusion, but not at the level of sophistication we wanted. We also had a poor checkout experience that was not a single-page checkout, which was really important to us.
We were at a point where we said, “Okay, well we can invest a lot of money in fixing all of these hiccups on this old platform [through a bunch of workarounds], or we can just switch to an ecommerce platform better suited for the design and level of customization we wanted.” Our long-time development agency Optimum7 actually recommended BigCommerce as, hands down, the best platform to use for all of our desired customizations.
We ended up going with BigCommerce and had a really great launch process. It was really easy to talk to the BigCommerce customer service team while we were in the sandbox phase, which was amazing. We got to a good place and went live. I would say it was one of the most seamless migration experiences I've ever imagined.
“Our developers actually recommended BigCommerce as, hands down, the best platform to use for all of our desired customisations.”
OWNER & CO-CEO, ECOENCLOSE