Tylers Article Hero

TYLER'S tees up a better customer experience after migrating from Magento

How the Texas based specialty retailer uses BigCommerce to accommodate its expansive inventory loved by Texas locals, tourists, and everyone in between


2X60K9
increase in 
conversion rate

SKUs physical
stores

The TYLER'S success story

TYLER’S began in 1978 in Tyler, Texas as a store specializing in tennis and running gear. Since then, TYLER’S has grown to become a leading specialty retailer selling apparel, footwear, and accessories from 9 locations in Texas.

The company’s mission is to provide its customers with the best and widest selection in athletic and lifestyle apparel, footwear, and accessories while striving to inspire its customers and employees to pursue an active lifestyle and support the local communities.



Migration from Magento to market better to customers

As told to BigCommerce by Ken Ward, Director of Ecommerce, tylerstx.com

Prior to BigCommerce, we were on Magento. Everything you wanted to do, there was a different functionality and there was a different plugin that you had to buy.

We wanted a greater ability to market to our customers. BigCommerce is an out of the box solution that lets us do anything we want to do from the get go.

A platform to accommodate expansive inventory and easy shipping

As told to BigCommerce by Ken Ward, Director of Ecommerce, tylerstx.com

Having over 60,000 SKUs and drop shipping from nine different locations can get time consuming without automation. ShipStation enables us to set up automated processing rules to streamline our shipping.

BigCommerce has made it a lot more efficient for us to update product information, images, add and remove items on the website, and adjust items for sale prices. BigCommerce has helped our small team to get a lot more work done in the most efficient way.

Easier retargeting on Facebook and Instagram

As told to BigCommerce by Ken Ward, Director of Ecommerce, tylerstx.com

Our customers engage with us quite a bit on Facebook. All of the stores have their own individual Facebook pages. We publish all of our products on our website to Facebook with a single push. This enables us to have the Facebook Shop available and utilize that product mix for retargeting in Facebook and Instagram ads.


BigCommerce has helped our small team get a lot more work done in the most efficient way.Ken Ward, Director of Ecommerce, tylerstx.com
With over 60,000 SKUs, ShipStation enables us to set up automated processing rules to streamline our shipping.
Ken Ward, Director of Ecommerce, tylerstx.com
Tylers Article Secondary

Delivering a heightened customer experience with BigCommerce

As told to BigCommerce by Ken Ward, Director of Ecommerce, tylerstx.com

Our TYLER’S customers are looking for that special product mix that we carry and our own iconic brands of products.

Nextopia has enabled us to customize on a granular level with how customers interact with the navigation and search menus of our site. We use Mailchimp for email integration and Signifyd keeps us and our customers protected against fraud.

With BigCommerce, we’ve caught up with the latest trends in digital marketing while exceeding our customers' expectations.

With BigCommerce, we're caught up with the latest trends in digital marketing while exceeding our customers' expectations.Ken Ward, Director of Ecommerce, tylerstx.com 

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